When building a website for your visitors, you need to know who your audience is and provide them with the information that they are interested in. When designing a great user experience, the behaviours of the visitors should be considered. To make sure that the website reaches a suitable audience, it is worth thinking about the values, goals, concerns and attributes of the visitors. By giving your site a focus, it makes it the website enjoyable for the users.
When people use websites, it is most likely that they are finding information, and everyone has a set objective when they go on the web. There is only a small percentage of people that end up directly on a web page by using the URL code the majority of people follow links or find the website on a search engine.
A website should be simple and easy to use because of the one clear goal that viewers are trying to achieve is be able to quickly and easily use the website. An example of how designers can achieve this is by making sure the images that they use explain the content and are relevant. Advertisements that play on a page should be appropriate in the way that they relate to the information on the page. When designing for web, there should be a mix of media which includes text, images and videos. To analyse if a website is easy to use the content should all be helpful and relevant.
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